Brona Pinnolis
Co-Founder
Women Advocating Financial $uccess, LLC
www.womenmoneyandcheesecake.com
Session 2 – December 8, 2009 – 2 pm – Eastern Time
Brona PinnolisJoe Paterno once said: “Success without honor is an unseasoned dish; it will satisfy your hunger, but it won’t taste good. This session will delve into the importance of displayed ethical leadership as the basis upon which truly strong companies are built.
You will learn:

•How ethical decision making impacts the ultimate bottom line
•The role strong ethical leadership plays in creating, modeling and enforcing ethical decision-making throughout an organization
•How to recognize true ethical dilemmas and methodologies to help resolve them
•How to define ethical standards in an environment focused on short term gain
•How to avoid fostering a disconnect between the written policy and organizational behavior
•How using an ethical framework in leadership decisions helps avoid a heap of legal woes
•How to create a workable, evolutionary ethical framework within which you and your company/team/organization can thrive
At the conclusion of this session you will have a better understanding of the importance of leadership in the development and sustainability of ethical guidelines and practices in the workplace or other organizational structures. You will also gain practical suggestions for defining ethical standards and tools for successful implementation.
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Background
: Writer, lawyer, financial professional, teacher, speaker and leader are titles reflecting Brona Pinnolis’s lifetime of achievement. Brona Pinnolis is a principal presenter of Women, Money & Cheesecake money workshops for women and a regular contributor to several paper and online publications on financial, law and business issues. She is a graduate of Northwestern University and The George Washington University National Law Center, as well as the Hadassah Leadership Academy, a three year program in leadership training. With nearly thirty years of law practice, Brona brings a healthy dose of reality to the table. As a courtroom and appellate attorney, she has an ability to get to the heart of any matter and present important information in a clear, concise and forceful method.

Always a lover of the written word, Brona has contributed articles to various publications including the national publication Twins Magazine, Memphis Minority Business Magazine, Jewish Scene Magazine and other regional and local publications. She is co-author of the upcoming Women, Money & Cheesecake: The Sweet Truth about You and Your Money, the companion book to the Cheesecake workshops. She maintains several blogs including those for her business, Be Write There, a freelance business and legal writing company.

Brona also teaches at the University level, focusing on business and law classes for undergraduates and graduate students. Among courses she teaches are Business Ethics, Cultural Diversity and Business Law for MBA students.

Throughout her career, both as a professional and as a community volunteer, Brona has been a public speaker and motivator. She has served on numerous boards and executive committees and currently serves on a regional board for one of her volunteer organizations. She believes working in the volunteer world has much to offer the professional arena, as there is nothing so challenging as leading in a situation where your workforce can literally walk away at a moment’s notice.

Brona has previously been a featured speaker at events sponsored by ewomennetwork, Ladies Who Launch, the Society for Human Resource Managers as well as numerous volunteer organizations. She has appeared as a guest on the Memphis Minority Business radio show, Live@9 TV talk show and is just as happy to speak to the person waiting in line with her at the grocery store as she is to a room of thousands.

In the middle of all this, Brona runs her home with four teenagers, three dogs and incessant, relentless access by cellphone. In fact, even the dogs have managed to call her through the miracle of speed dialing.
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What People Are Saying About Brona Pinnolis
:
“I have had the opportunity to attend several workshops presented by Brona Pinnolis and have always come away thinking…’That was so well done.’ Brona is always prepared to provide a clear, insightful and well-spoken presentation, it appears, no matter what the topic. She consistently delivers information in such a way as to engage the audience and provide them with a positive experience. You will be rewarded for your time and attention well spent.”

Linda Tripp
Memphis, TN